88rising Career Journey Success in Bringing Asian Musicians to Global Music Industry
88rising Career Journey Success in Bringing Asian Musicians to Global Music Industry
El Valle Grita – The Rise of 88rising: A Global Platform for Asian Music Talents
For music fans worldwide, 88rising is no stranger. This American company has drawn global attention with its innovative approach to music. In Indonesia, the label gained massive popularity for launching artists like Rich Brian, NIKI, and Stephanie Poetri into the global spotlight. The 88rising Career Journey is not just inspiring, it’s transformational for Asian representation in the music industry.
88rising career journey recently announced a new Indonesian quartet named no na, scheduled to debut on May 2. This signals another step forward in the company’s mission to elevate Asian talent.
As reported by elvallegrita.com, this company’s journey started from a simple idea — to give Asian musicians a proper stage.
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The Vision of Sean Miyashiro: Internet as a Music Playground
The brain behind 88rising, Sean Miyashiro, started with a dream and limited experience. He didn’t know how to produce a record or sign artists. But he knew there was a void in the industry for Asian voices.
“I didn’t know what 88rising would become,” he told Hypebeast. “But I believed it could be something better because no one else was doing it.”
He wanted to create an online space that celebrated Asian creators. This idea grew into what would later become one of the most influential music collectives of the decade.
Sean and Jaeson Ma officially founded 88rising in 2015. Initially, it operated under the name CXSHXNLY, focusing on artist management. Their early roster included Brian Puspos, Dumbfoundead, Josh Pan, and Okasian.
88rising Career Journey A Happy Accident: How Became a Record Label
Interestingly, 88rising was not originally intended to become a record label. In an interview with Billboard in 2024, Miyashiro said it all happened naturally. “I didn’t plan for this to be a label,” he admitted.
“I didn’t understand distribution or label operations — maybe I still don’t.”
Yet, the energy and sincerity of their vision attracted artists. They started reaching out to 88rising, saying, “We love this vibe. Let’s collaborate.” What followed was a happy accident — a full-fledged record label born out of pure enthusiasm.
As elvallegrita.com noted, this organic growth set the tone for what would become a unique musical movement.
Asian Superstars Under the 88rising Banner
Today, the 88rising lineup is a powerhouse of Asian talent. The label includes big names like Rich Brian, NIKI, Joji, Jackson Wang, Stephanie Poetri, BIBI, and Atarashii Gakko. These artists each bring their distinct styles, yet collectively represent a redefined vision of Asian pop culture.
Their reach spans across genres — from hip-hop and R&B to experimental indie and K-pop hybrids. They connect with a global audience that values authenticity and cultural diversity.
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Head in the Clouds Festival: A Landmark Event
One of 88rising’s major contributions is the Head in the Clouds festival. Launched in 2017, it was the first music festival in the U.S. centered around Asian artists. This initiative gave rising stars a stage they couldn’t access before.
The festival quickly became a cultural moment, bringing together artists and fans from around the world. According to elvallegrita.com, it also reinforced 88rising’s role as a pioneer in Asian representation.
The festival’s success opened doors for other platforms to embrace Asian music in mainstream contexts. It showcased that Asian artists could headline global stages without conforming to Western standards.
Expanding Influence: Radio, Streaming, and Coachella
88rising continued to break boundaries by launching the first all-Asian radio station in North America. They also achieved a major milestone when Netease named them Label of the Year in 2019. This recognition proved that their influence had reached both Western and Asian markets.
The label’s collaboration with Coachella in 2024 took their brand to new heights. Artists like Jackson Wang and Atarashii Gakko graced the festival stage. This moment validated 88rising’s relevance in one of the world’s biggest music events.
Looking Forward: What’s Next for 88rising?
As new talent joins their roster, the future looks even more promising. Their focus on authenticity and cultural pride sets them apart in a competitive industry. 88rising is no longer just a label; it’s a movement that connects identity with sound.
Their strategy continues to evolve by embracing digital innovation, storytelling, and cross-cultural collaboration. From Jakarta to Los Angeles, 88rising has become a bridge between East and West.
More artists are finding their voices because of the path that 88rising paved. The company’s commitment goes beyond profit. It’s about legacy, representation, and reshaping the narrative of what global music looks like.
88rising’s career journey proves that passion and purpose can disrupt even the most established systems.
With every song released and every festival held, they build a more inclusive music world — one artist at a time.